We at LeMay Photography love this season and the seniors we meet.
As the summer sun starts to shine, high school seniors nationwide eagerly prepare for their senior portraits, marking a milestone in their lives. For photographers, this season brings excitement and the challenge of balancing the influx of new clients with the needs of their existing ones. So, how can you prepare for the onslaught of summer high school seniors while still providing top-notch service to your regular clientele?
Firstly, plan. Schedule portrait sessions well in advance to anticipate the surge in demand. Encourage early booking by offering incentives such as discounted rates or bonus prints for those who secure their slots early.
Secondly, streamline your workflow. By investing in efficient scheduling software and creating standardized workflows for editing and delivering photos, you can ensure consistency, timely delivery, and a sense of control over your operations.
Additionally, consider expanding your team. Hiring additional photographers or assistants can help you accommodate more clients without sacrificing quality or personal attention.
Communication is key. Inform your existing clients about your availability and reassure them that their needs will continue to be met. Respond promptly to inquiries and address any concerns they may have.
Lastly, remember to take care of yourself. Balancing a busy schedule can be taxing, so schedule breaks and prioritize self-care to avoid burnout.
By implementing these strategies, you can successfully navigate the summer rush of senior portraits while maintaining the satisfaction of your regular clients.
